About US
Connecting Opportunities
At AJF Global, our mission is to connect opportunities by bridging Pakistan’s rich agricultural heritage especially its renowned rice and other food products with the expansive global market. Focusing on the export of premium rice, we strive to deliver exceptional quality and unparalleled service to our global clientele. By leveraging our extensive network and expertise, we ensure that our partners have access to premium quality products that adhere to global standards. We believe that fostering these connections not only enhances market access but also enriches the lives of customers worldwide. Through our unwavering commitment to integrity, sustainability, and exceptional service, we aim to create meaningful partnerships that drive success and elevate the standard of excellence in global trade. At AJF Global, we take pride in being at the forefront of connecting opportunities across continents.
Company Overview
AJF Global (Pvt) Limited is a dynamic export-oriented trading company based in Lahore, Pakistan. We are dedicated to sourcing and delivering high-quality food products to the global market, building on the Feerasta Family’s rich legacy of business acumen, commitment to quality, and pursuit of excellence.
- Founded in 1948 in Narayanganj, East Pakistan (now Bangladesh), the Rupafil Group began its journey with the launch of the “Consul” socks brand in 1956.
- The acquisition of Crescent Wooden Spool Manufacturing Company in 1969 and a partnership with a Japanese company boosted its technical capabilities.
- In 1971, Rupafil Nylon (Pvt.) Limited was established, securing the sole agency for Toray International, which fueled innovation despite initial processing challenges.
- The Group transitioned from importing to exporting cotton yarn and gray fabrics, driving growth through diversification. Significant milestones included the formation of Rupafil Polyester Limited, Rupafil Limited, Spintex Limited, and Soneri Bank Limited.
- Soneri Bank has established itself as a key player in Pakistan’s financial sector, enhancing the reputation of the Feerasta Family. The bank’s commitment to quality, providing best financial solutions and diverse banking products for its customers has improved its reliability and contributed to growth. This success not only benefits Soneri Bank but also strengthens the Feerasta Family’s portfolio and influence in the financial landscape of Pakistan.
- The Feerasta Family’s journey is characterized by resilience, innovation, and strategic expansion, shaping the future of the multiple industries within Pakistan.
OUR JOURNEY
- AJF Global was founded to expand Pakistan’s global trading footprint and capitalize on emerging opportunities in international markets. Inspired by the entrepreneurial spirit of the Feerasta Family, AJF Global integrates decades of industrial and commercial experience into a dynamic, customer focused trading enterprise.
- Building on the Feerasta Family’s legacy of success with ventures such as Rupali Polyester Limited and Soneri Bank Limited, AJF Global was envisioned as a platform to represent Pakistan’s best exports on the world stage.
- The company combines meticulous planning, best procurement practices, and an unwavering commitment to excellence to effectively meet the diverse needs of its international clientele.
PRIMARY FOCUS
- Our primary focus is on the export of premium Pakistani rice varieties, a product that embodies the rich agricultural heritage of our country.
- As we grow, we plan to expand our portfolio to include a select range of other high-quality food items, ensuring that we provide our international partners with a diverse selection of products that meet global standards.
OUR VISION
To be the world’s leading provider of premium rice and trading services, recognized for our innovation, sustainability, and unmatched quality that delights customers around the globe.
OUR MISSION
To connect opportunities in the global market through ethical trade, with a focus on building strong partnerships and ensuring outstanding customer service.
CORE VALUES
Our Goals
1- Expand Global Reach:
- Aim to establish AJF Global as a leading exporter of premium rice by penetrating new international markets and strengthening existing partnerships.
2- Pursuit of Quality Excellence:
- Continuously improve the quality of rice and other food products through best procurement practices and rigorous quality control measures
3- Foster Customer Relationships:
- Build and maintain strong relationships with business partners by providing exceptional customer service and support, ensuring their needs are met effectively.
4- Educate on Agricultural Heritage:
- Raise awareness about Pakistan’s rich agricultural heritage and promote the unique qualities of Pakistani rice to global consumers.
5– Achieve Ethical Trading Standards:
- Uphold the highest ethical standards in all business dealings, ensuring transparency and integrity in transactions with partners and customers.
6- Diversify Product Offerings:
- Expand the product range to include various types of rice and complementary food products, catering to diverse consumer preferences globally.
7- Strengthen Brand Recognition:
- Work towards establishing AJF Global as a recognized brand synonymous with quality, trust, and excellence in the global food market.
